The power of strategic advertising and marketing in tech startups can not be overstated. Take, as an example, the amazing journey of Slack, a renowned work environment interaction unicorn that reshaped its advertising and marketing narrative to get into the enterprise software market.Throughout its very early days, Slack faced considerable obstacle… Read More


The power of strategic advertising and marketing in tech start-ups can not be overstated. Take, for instance, the amazing journey of Slack, a prominent work environment interaction unicorn that reshaped its advertising and marketing narrative to burglarize the venture software application market.During its very early days, Slack dealt with substant… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More